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Design That Converts: How Visual Identity Drives Brand Growth

Introduction In a digital world where attention spans are shrinking, a brand’s visual identity is often the first touchpoint with potential customers. It shapes perception, sparks recognition, and influences decisions, all within seconds. Visual branding is more than just good design; it’s a marketing strategy that creates...
typing on a laptop

Is Social Media Broken? 5 Truths About The Great Engagement Recession

Welcome to the Social Media Recession. No, it’s not about money. It’s about attention. If you’ve noticed your likes, comments, and shares are looking a bit… quiet lately, you’re not alone. Brands, marketers, and even your favourite meme pages are feeling it. So, what’s actually going on? And more importantly, what can we do abou...
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Will AI Replace Your Job? Here’s What the Data Shows

Remember when machines replaced muscle? Now they’re coming for your mind. That sounds dramatic, but it’s the truth. From entry-level admin tasks to creative concepting, AI is creeping into every corner of the workplace. And for many people, it’s triggering the same question: Will I still have a job in five years? Let’s talk abou...
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How DarkMatter Powers Corporate Marketing in South Africa

In today’s fast-paced digital landscape, South African corporates and multinationals face the challenge of delivering impactful marketing strategies that resonate with diverse audiences. Enter DarkMatter, a Johannesburg-based agency that combines creative innovation with measurable outcomes, living up to its mantra:&n...
Lessons from workshops min

Lessons learnt from 100 creative workshops

Let me take you behind the scenes of what 100 workshops with CEOs, CMOs, and Brand Managers have taught me, and why this might just change the way you play the ‘advertising board game.’ Spoiler: it’s not just about clever ideas. It’s about listening, co-creating, and turning a business into a brand, because, yes, there […...
Business Director

A framework for creativity

“Make this more creative”,  “I want something more creative”,  “We need to find a creative solution to this”… If you work in the creative space, then you have probably heard a variation of these at multiple points in your career. Creativity, by definition, is the ability to generate new, original, and valuable id...
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Anti-marketing: the antidote for a dead marketing game

We need to pause and ask ourselves, “What has marketing become in 2024?” With shillbots, automation, droves of ‘experts’ pegging off PDFs to unknowing victims online to make more money, and a lot of promises that have gone missing in the plethora of slamming content, we are all left feeling a little bit e...