DarkMatter Creative Communications Agency Digital Blog

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Will AI Replace Your Job? Here’s What the Data Shows

Remember when machines replaced muscle? Now they’re coming for your mind. That sounds dramatic, but it’s the truth. From entry-level admin tasks to creative concepting, AI is creeping into every corner of the workplace. And for many people, it’s triggering the same question: Will I still have a job in five years? Let’s talk abou...

How DarkMatter Powers Corporate Marketing in South Africa

In today’s fast-paced digital landscape, South African corporates and multinationals face the challenge of delivering impactful marketing strategies that resonate with diverse audiences. Enter DarkMatter, a Johannesburg-based agency that combines creative innovation with measurable outcomes, living up to its mantra:&n...

Lessons learnt from 100 creative workshops

Let me take you behind the scenes of what 100 workshops with CEOs, CMOs, and Brand Managers have taught me, and why this might just change the way you play the ‘advertising board game.’ Spoiler: it’s not just about clever ideas. It’s about listening, co-creating, and turning a business into a brand, because, yes, there […...

A framework for creativity

“Make this more creative”, “I want something more creative”, “We need to find a creative solution to this”… If you work in the creative space, then you have probably heard a variation of these at multiple points in your career. Creativity, by definition, is the ability to generate new, original, and valuable id...

Designing Imperfection: Embracing Authenticity Through Flawed Visuals

At the height of 21st century media, perfection was at the centre of everything we created and shared. Models were photoshopped to the near edge of flawlessness, removing all blemishes and signs of humanity. We worshipped ideals that were completely unattainable to any regular person. Lifestyles were depicted as picturesque and ...

Master simple, efficient b2b marketing methods with darkmatter’s free downloadable white paper

DarkMatter has published its first exclusive white paper, featuring seven thought-provoking and insightful articles on the art of B2B marketing, entitled From Traditional to Trend-setting: Modern Strategies for an Ever-evolving B2B Marketing Mix. We all understand how important it is to remain ahead of developing marketing trend...

Anti-marketing: the antidote for a dead marketing game

We need to pause and ask ourselves, “What has marketing become in 2024?” With shillbots, automation, droves of ‘experts’ pegging off PDFs to unknowing victims online to make more money, and a lot of promises that have gone missing in the plethora of slamming content, we are all left feeling a little bit e...

Lights, Camera, Action: The Role of Production in Marketing

In today’s world, the core elements of successful marketing messaging strategies are; visuals, storytelling, and engagement – in line with the classic old Hollywood saying: lights, camera, action!

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Navigating the Future: Content Creation Trends of 2024

Dive into the AI Revolution, Authenticity Unleashed, Micro-Influencers’ Charm, and More! Your Content Journey Awaits—Don’t Miss the Show of the Year! ✨

Mastering Black Friday: Your Ultimate Guide to Success

Master the Cosmic Art of Shopping with Our Ultimate Guide to Boosting Sales, Crafting Irresistible Offers, and Dominating the Digital Frontiers

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