Production

Photo, Video, 2D and 3D Animations. Every operator in our business doubles as an artist in their spare time, guaranteeing creative always comes first in execution.

Digital

Owned, earned and paid digital marketing strategies help your business reach your goals and ultimately improve your brand equity with succinct messaging that cuts through the noise.

Public relations

DarkMatter approaches PR through a strategic lens, informed by environmental and business trends as well as brand positioning. This information helps to define everything from our audiences, to our media and influencer partnerships to ensure you get the best out of your campaigns and retainers at every step.

Website Development

We tailor websites to your needs, making them visually stunning, SEO optimised, and highly functional. Our 360° development approach ensures the best user experience. From brochure sites to e-commerce, we have the expertise to help your business succeed online.

Design

Our vibrant inhouse design team delivers campaign artwork, illustration and graphic design assets while prioritising your brand’s identity and equity across all platforms. Industry trends are tapped into to all the way to ensure your content stands out.

Integrated Marketing

At DarkMatter, we understand that marketing disciplines do not operate in isolation. Our expertise lies in developing strategic approaches that integrate multiple channels and tactics to create cohesive and seamless communication plans.

This is the essence of Integrated Marketing Campaigns. By leveraging our diverse in-house strengths and resources, we excel in delivering comprehensive solutions that unify your messaging across all relevant channels. Maximise the impact of your communications with a strategically integrated campaign.

MASTERING THE SOCIAL MEDIA LANDSCAPE

At DarkMatter, we create impactful social media and influencer campaigns designed to captivate your audience.

We offer seamless end-to-end services, from strategy and production to community management and reporting, fully integrated into your SLAs.

By collaborating across Design, Production, and Client Services, we combine emerging trends with your brand’s tone and strategy to deliver creative, results-driven campaigns.

SUSTAINABILITY MARKETING

Is your company actively engaging in and promoting its sustainability initiatives? DarkMatter boasts a team of sustainability experts dedicated to aligning your strategy and outputs with best practices, enabling you to showcase your sustainability efforts effectively. Let us assist you in managing your company's triple-bottom-line—people, planet, and profit—while keeping stakeholders informed and engaged.

Employee experience marketing

EXM, or Employee Experience Marketing, is all about showcasing the heart and soul of your organisation. Through a mixed medium approach, we capture your company’s story through the lens of your teams, business units, and everyday culture.

Creative workshop

The Creative Workshop was inspired by a strong desire to enhance our performance. After encountering several pitches where our strategy needed refinement due to gaps in information and insights, we became aware of the improvements that were required.

Driven by this realisation, we embarked on a journey to create a collaborative process that would guarantee the client and agency kick off with a shared understanding of the creative vision, thus eliminating any room for assumptions.

Production

Photo, Video, 2D and 3D Animations. Every operator in our business doubles as an artist in their spare time, guaranteeing creative always comes first in execution.

Digital

Owned, earned and paid digital marketing strategies help your business reach your goals and ultimately improve your brand equity with succinct messaging that cuts through the noise.

Public relations

Website Development

Design

MASTERING THE SOCIAL MEDIA LANDSCAPE

SUSTAINABILITY MARKETING

Employee experience marketing

Creative workshop

Production

Photo, Video, 2D and 3D Animations. Every operator in our business doubles as an artist in their spare time, guaranteeing creative always comes first in execution.

Television Commercials (TVCs)

Creating television commercials (TVCs) is one of DarkMatter’s primary passions. As a cornerstone of our service offerings, we approach TVC production with seamless integration from our in-house team.

The process begins with ideation and creative strategy, ensuring that your vision is not only captured, but delivered with results-driven impact from the outset.

Our team oversees the production journey from direction to videography, editing, grading, animation, and final mix. This hands-on approach guarantees a cohesive vision and high-quality output that consistently delivers exceptional results.

Digital

Owned, earned and paid digital marketing strategies help your business reach your goals and ultimately improve your brand equity with succinct messaging that cuts through the noise.

Public relations

Website Development

Design

Integrated Marketing

MASTERING THE SOCIAL MEDIA LANDSCAPE

SUSTAINABILITY MARKETING

Employee experience marketing

Creative workshop

IoT.nxt

Netflix sa

Rage

View case studies

Efficient Creativity

Develop

This is where we go from ideation to execution. Turning our creative ideas into tangible digital assets that your audience will see and engage with.

Distribute

We take all the assets and activate your network. We post organically across your digital channels, as well as place paid media budget behind it to get the right audience to engage with our call-to-action.

Optimise

We constantly check in with your campaigns to see how each piece is doing with the specified audience. This iterative process is done daily making sure your ads and content are best optimised on the selected platform.

Sandton Studio

With a full-service photo and video studio in the heart of Sandton, we can turn ideas into content immediately.

Book in your session for your corporate headshots, lifestyle and product shoots, talking head interviews or your next digital video commercial at Sandton Studio.

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Frequently asked questions

DarkMatter is a cutting-edge creative communications agency with offices in Johannesburg and London, designed to elevate your brand in today’s fast-paced market. Driven by our inhouse “Maverick Minds,” we specialise in delivering “Measurable Creative” solutions that resonate. Our dynamic team creates cutting-edge campaigns that are both strategically innovative and sharply aligned with your goals.

We offer a comprehensive range of creative communication services, including video production, graphic design, website development, integrated campaigns, social media management, public relations, and general marketing strategies tailored to meet your needs. See our full range of Services here.

We start by gaining a deep understanding of your brand, goals, and target audience. Through a collaborative process, often featuring a creative workshop, we analyse your needs and develop a tailored strategy, meticulously researched to align with your objectives.

With a full in-house team capable of all aspects of video production, our video production process includes pre-production planning, script development, filming, editing, and post-production. We focus on crafting creative yet impactful storytelling to ensure your message connects powerfully with your audience.

We track key performance indicators such as engagement rates, website traffic, conversion rates, and return on investment. We provide our clients with detailed reports to evaluate the campaign’s effectiveness and optimise future efforts.

Our social media management includes content creation, audience engagement, analytics tracking, and strategy development. We ensure your brand maintains a consistent voice and presence across all platforms.

Some campaigns require digital influencers and yes, we do make use of their services. You can send your rate sheet and specs to [email protected]

Definitely! Enhancing visibility for website builds is key to your success. Our Website Development team ensures comprehensive support, including keyword research, content guidance, on-page SEO, mobile optimisation, site speed enhancement, internal linking, backlink strategies, regular updates, and thorough analytics and monitoring.

Yes, we specialise in public relations and media outreach that targets the right media for your market. Our team develops press releases, thought leadership articles, builds relationships with journalists, and implements communication strategies to enhance your brand’s visibility. It is also a service that works well in support of omni-channel campaigns.

Project timelines vary based on the scope and complexity. We work closely with you to establish realistic deadlines and keep you informed at every stage of the process.

We develop a brand style guide that defines your visual and messaging standards, ensuring all creative outputs consistently embody your brand's identity across diverse platforms and mediums.

“Maverick Minds. Measurable Creative.” Our mission statement says it all! At DarkMatter you can expect your outputs to be thumb-stopping conversation starters that bring you the desired results.