Employee Experience Marketing
Disconnect the tech,
reconnect your people
reconnect your people
EXM, or Employee Experience Marketing, is all about showcasing the heart and soul of your organisation. Through a mixed medium approach, we capture your company’s story through the lens of your teams, business units, and everyday culture.
By putting the spotlight on your employees and their experiences, EXM helps retain talent, attract the best talent, and give personality to your brand.
It’s a powerful way to show the world what your organisation stands for, and how you engage with your employees and clients. Unleash your organisation’s full potential with EXM and create a compelling narrative that sets you apart in the market.
“Authenticity is more than speaking. Authenticity is also about doing. Every decision we make says something about who we are.”
– Simon Sinek
Building Trust Through
Authentic Content Creation with EXM
Trust is crucial in today’s business world, and EXM helps you build it through transparent content creation. By featuring real people and their stories, EXM creates a genuine connection with your audience, fostering trust and loyalty.
It helps retain your talent by showcasing the experiences and happiness of your employees, while also attracting the best talent with compelling testimonials. Let DarkMatter give a personality to your brand and showcase the engaging environment that potential clients can expect when working with you through EXM content.
“No organisation ever created an innovation. People innovate, not companies.”
– Seth Godin
The stats speak for themselves
- Authenticity Matters: 90% of consumers prioritise authenticity when supporting brands. (Stackla)
- Higher Engagement: Original content receives 28% higher engagement on social media. (Social Media Today)
- Deal Breakers: 70% of consumers prefer real images over stock photos, impacting purchase decisions to use a company’s product or service. (Forbes)
- Trustworthy Branding: Real images build trust, with 47% of consumers finding them more credible. (CMO Council)
“The greatest asset of a company is its people.”
– Jorge Paulo Lemann
“Coming together is a beginning. Keeping together is progress. Working together is success.”
– Henry Ford
“We’ve learned we have to talk about employees as much as customers.”
– Arianna Huffington