Disconnect the tech
Reconnect your people

EXM, or Employee Experience Marketing, is all about showcasing the heart and soul of your organisation. Through a mixed medium approach, we capture your company’s story through the lens of your teams, business units, and everyday culture.

By putting the spotlight on your employees and their experiences, EXM helps retain talent, attract the best talent, and give personality to your brand.

It’s a powerful way to show the world what your organisation stands for, and how you engage with your employees and clients. Unleash your organisation’s full potential with EXM and create a compelling narrative that sets you apart in the market.

Our EXM Services

EXM strategic management

We extract key employee research insights to develop an action-focused EXM content strategy that aligns with your business goals. This provides your team with a blueprint to follow, ensuring everyone is working toward a shared vision.

Culture content

With our EXM retainer solution, we have a dedicated day once a month where we come to your office to capture the culture in both video and photo formats. This content is created to share on socials and tell your brand’s story visually by the people who live and breathe your brand.

Content reel

Let us tell your company story by ideating a scripted production which is unique to your brand and ultimately showcases the experience one can expect when working at your company – it’s all about the feeling your brand evokes. We will build a 3 minute culture reel which will use your internal team to act and speak on your brand’s behalf in an entertaining and creative way to drive talent acquisition, talent retention and make your competitors just a little bit jealous.

Case studies

We craft compelling narratives showcasing your successes, then bring them to life through engaging, high-quality video content. Our service leverages the power of storytelling and visual communication, enhancing your credibility and helping your brand resonate with potential clients. Drive business growth and create lasting impressions with our expertly designed case studies and videos.

Employee of the month

We help you develop the culture in the company through acknowledgement of key performers and overall business units. DarkMatter will help you make a unique reward that represents your values and incentivises others in the business to want to win it.

Personal branding

Amplify your online persona with personal branding. We distill your values and vision into a compelling, authentic digital brand. With savvy SEO, strategic social media, and proactive reputation management, we ensure you stand out in the digital landscape. Ideal for executives, entrepreneurs, influencers, and professionals, our service is your ticket to a powerful online presence.

Social media

We manage your social media campaigns on multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Google AdWords & direct mail. Our experts help you understand the algorithms and achieve goals within each platform’s framework.

Employee experience marketing

EXM, or Employee Experience Marketing, is all about showcasing the heart and soul of your organisation. Through a mixed medium approach, we capture your company’s story through the lens of your teams, business units, and everyday culture.

EXM strategic management

Culture content

Content reel

Case studies

Employee of the month

Personal branding

Social media

Employee experience marketing

Building trust through authentic content creation with exm

Trust is crucial in today’s business world, and EXM helps you build it through transparent content creation. By featuring real people and their stories, EXM creates a genuine connection with your audience, fostering trust and loyalty.

It helps retain your talent by showcasing the experiences and happiness of your employees, while also attracting the best talent with compelling testimonials. Let DarkMatter give a personality to your brand and showcase the engaging environment that potential clients can expect when working with you through EXM content.

The stats speak for themselves

Authenticity Matters: 90% of consumers prioritise authenticity when supporting brands. (Stackla)
Higher Engagement: Original content receives 28% higher engagement on social media. (Social Media Today)
Deal Breakers: 70% of consumers prefer real images over stock photos, impacting purchase decisions to use a company’s product or service. (Forbes)
Trustworthy Branding: Real images build trust, with 47% of consumers finding them more credible. (CMO Council)