Texa Allergy is one of South Africa’s leading non-drowsy antihistamines for allergies.
They partnered with DarkMatter to develop a social media and campaign strategy centred around the hero message, ‘Allergies Suck’. DarkMatter commenced the engagement with a Creative and Strategy Workshop, establishing a clear direction for the campaign and organic strategy. This strategy included a Digital Video Commercial with micro cuts, along with photography, design, animation, and comprehensive social media and campaign management. We identified three core target audiences for our creative: The Mother, The Young Professional, and The Student.
To resonate with these audiences, DarkMatter produced a Digital Video Commercial, portraying them in relatable family scenarios. Additionally, we created targeted micro cuts and static content for social media to reinforce the message to each audience segment.
The campaign spanned six months, strengthened by an organic social media strategy to boost engagement and expand reach.
Gesoral is an oral spray that is used for the relief of minor infections and painful inflammatory conditions of the mouth and throat and helps to reduce the development of plaque.
To effectively enter the South African market - where established competitors already dominate - Gesoral approached DarkMatter to create a social media and campaign strategy. With the tagline ‘Unlock Your Voice’, the strategy aimed to establish Gesoral as a challenger brand that pushes boundaries. During a Creative and Strategy Workshop, DarkMatter defined Gesoral’s brand personality as the Jester and Outlaw, embracing a bold, unconventional approach to connect with its target audience: young professionals who are constantly on the go.
The campaign execution included an engaging explainer animation, micro animations, and static content that resonated with the daily experiences of young professionals. DarkMatter further utilised Gesoral’s unique brand characters, ‘Cactus Man’ and ‘Cheese Grater Woman’, to give the brand a distinctive and memorable presence.
The campaign ran for three months, supported by an organic social media strategy to maximise engagement and broaden its reach.
Orthojoints is a highly respected Orthopaedic and Arthroplasty surgery practice with two branches in Johannesburg.
It appointed DarkMatter to rebrand the company and has remained a retainer client using a variety of services for almost two years. With a strong leaning toward digital content, DarkMatter consistently oversees the art of video production, photography, full design, website UX/IU and development, SEO, copywriting and much more.
Alongside the Orthojoints account, we also run a similar personal-branding account for their leading surgeon and owner, Dr Sekeitto.
Floradix is an international client that hired us to roll out a series of digital content that included photography, design and social media management.
The client stayed with DarkMatter for a period of one year and several of our campaigns were used in Europe, with Germany being the primary market.
Waterhouse Janssen is a leading name in facial plastic surgery. With locations in London, Dubai, and Stuttgart, the practice serves a discerning international clientele with world-class, specialised services.
The campaign aimed to achieve two goals: develop a brand identity that conveys trust, elegance, and approachability, and design a website that effectively communicates their expertise to a sophisticated audience. The brand had to reflect precision and refinement, while the website needed a user-friendly, clutter-free experience.
We adopted a minimalist design approach, using serif typography to evoke sophistication and timelessness, reflecting the practice's precision. A calming, confidence-inspiring colour palette addressed the emotional needs of clients considering surgical procedures.
The website prioritised simplicity and functionality, featuring a modern, scroll-friendly layout for effortless navigation. Information was systematically structured, with ample whitespace ensuring a visually engaging experience.
Why it worked?
Global Responsiveness: Fully optimised for desktop and mobile, accommodating the practice’s international audience.
Structured Information Access: Practitioner profiles, procedural details, and consultation options were easily accessible.
Sophisticated Animations: Subtle animations enhanced engagement without distracting from core content.
The campaign positioned Waterhouse Janssen as a modern, elite practice, aligning with their high-end clientele. The seamless user journey and unified design supported their global presence, delivering a premium experience in London, Dubai, and Stuttgart.
Through minimalist elegance and intuitive functionality, we effectively communicated Waterhouse Janssen’s expertise, creating a lasting impression on their global audience.
