Fast-moving Consumer Goods (FMCG)

Satiskin has long been one of our favourite clients. With a stunning range of shower gels, bubble baths and hand washes, the product is positioned as luxurious, but not without a fun, playful side. We get to create bubbly content that aligns with the target audience by optimising our video production team and working with a wide range of influencers and ambassadors. Through short-form video and graphic design, Satiskin’s on-trend attitude shines through with edgy and aspirational content. Of course, when it’s ready to share, we get to manage all social media outreach including copywriting, scheduling and paid media.

Appealing to a sophisticated audience that knows what it wants from a foam bath, Mousson is positioned as an elegant, yet affordable approach to relaxation. Designed to be ultra-soft and velvety, Mousson is known for adding a touch of luxe to every bathtime. We get to showcase the products through a combination of video and graphic design. This gets brought to life through full social media management, copywriting and paid media management.

Oasis approached us to create a TV commercial that positioned the brand as a comforting solution to South Africa’s water challenges, while keeping things light-hearted and comedic. The campaign was to reinforce their tagline: "Sometimes all you need is a little Oasis." We developed the ‘Little Frustrations’ concept, highlighting everyday family annoyances to show how Oasis helps ease both minor and major water-related stresses. Two commercials featuring different families broadened relatability. Blending humour, empathy, and authentic storytelling, the campaign resonated with South African households and reinforced Oasis as a brand that truly understands its consumers.

From a boutique distillery in Cognac, France, Henri Cognac is a premium spirit crafted for the discerning individual who appreciates elegance and everyday luxury. We had the privilege of partnering with the brand to develop tailored content for their social media platforms and oversee community engagement initiatives. Our vast photography experience came in handy to produced refined, minimalist product imagery that elevated the brand’s visual identity while staying true to its sophisticated positioning – of course, all inhouse.

Feminine, flirty and fun, bath products company Vinolia repositioned their core offerings as far more youthful and needed a social media presence that would align with their messaging. DarkMatter’s social media management, copywriting, photography and video production over a period of a year helped the company to shake off older perceptions and step into a new, energised market.