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A framework for creativity

“Make this more creative”,  “I want something more creative”,  “We need to find a creative solution to this”… If you work in the creative space, then you have probably heard a variation of these at multiple points in your career. Creativity, by definition, is the ability to generate new, original, and valuable id...
Thumbnail for Xavier Olivier's 'ANTI-MARKETING: THE ANTIDOTE FOR A DEAD MARKETING GAME' featuring bold typography and a striking design.

Anti-marketing: the antidote for a dead marketing game

We need to pause and ask ourselves, “What has marketing become in 2024?” With shillbots, automation, droves of ‘experts’ pegging off PDFs to unknowing victims online to make more money, and a lot of promises that have gone missing in the plethora of slamming content, we are all left feeling a little bit e...
A group of diverse young people smiling, with the text 'Harnessing the Power of Youth in Marketing' displayed above them in bold, modern typography.

Harness the Power of Youth in Marketing

The younger generation stands out as a force to be reckoned with when it comes to creating creative marketing strategies. They bring fresh perspectives, an unwavering energy and a high level of digital fluency that organically helps brands connect with younger consumers.