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How DarkMatter Powers Corporate Marketing in South Africa

In today’s fast-paced digital landscape, South African corporates and multinationals face the challenge of delivering impactful marketing strategies that resonate with diverse audiences. Enter DarkMatter, a Johannesburg-based agency that combines creative innovation with measurable outcomes, living up to its mantra:&n...

Lessons learnt from 100 creative workshops

Let me take you behind the scenes of what 100 workshops with CEOs, CMOs, and Brand Managers have taught me, and why this might just change the way you play the ‘advertising board game.’ Spoiler: it’s not just about clever ideas. It’s about listening, co-creating, and turning a business into a brand, because, yes, there […...

A framework for creativity

“Make this more creative”, “I want something more creative”, “We need to find a creative solution to this”… If you work in the creative space, then you have probably heard a variation of these at multiple points in your career. Creativity, by definition, is the ability to generate new, original, and valuable id...

Designing Imperfection: Embracing Authenticity Through Flawed Visuals

At the height of 21st century media, perfection was at the centre of everything we created and shared. Models were photoshopped to the near edge of flawlessness, removing all blemishes and signs of humanity. We worshipped ideals that were completely unattainable to any regular person. Lifestyles were depicted as picturesque and ...

Always-On Always Delivers: Keep Brands Humming Without the Big Headlines

Sustainable PR isn’t about saving the planet; it’s about saving your brand from going silent. Think of it as an ‘always-on’ strategy that keeps your client’s name active and maintains momentum between big announcements. It’s a proactive way to ensure your brand’s story never skips a beat. While this may seem obvious, it is often...

Master simple, efficient b2b marketing methods with darkmatter’s free downloadable white paper

DarkMatter has published its first exclusive white paper, featuring seven thought-provoking and insightful articles on the art of B2B marketing, entitled From Traditional to Trend-setting: Modern Strategies for an Ever-evolving B2B Marketing Mix. We all understand how important it is to remain ahead of developing marketing trend...

Anti-marketing: the antidote for a dead marketing game

We need to pause and ask ourselves, “What has marketing become in 2024?” With shillbots, automation, droves of ‘experts’ pegging off PDFs to unknowing victims online to make more money, and a lot of promises that have gone missing in the plethora of slamming content, we are all left feeling a little bit e...

A group of diverse young people smiling, with the text 'Harnessing the Power of Youth in Marketing' displayed above them in bold, modern typography.

Harness the Power of Youth in Marketing

The younger generation stands out as a force to be reckoned with when it comes to creating creative marketing strategies. They bring fresh perspectives, an unwavering energy and a high level of digital fluency that organically helps brands connect with younger consumers.

B2B Breaktrhough by Caroline Marketing Director

B2Breakthrough: Leveraging influencers in UNCONVENTIONAL marketing spaces

Have you ever considered that the key element missing from your B2B marketing strategy might be an influencer? It may still seem odd to connect this B2C tactic with business communications, but in today’s digitally-inclined landscape, it is becoming more essential than ever.

Topics

How DarkMatter Powers Corporate Marketing in South Africa

Lessons learnt from 100 creative workshops

A framework for creativity

Designing Imperfection: Embracing Authenticity Through Flawed Visuals

Always-On Always Delivers: Keep Brands Humming Without the Big Headlines

Master simple, efficient b2b marketing methods with darkmatter’s free downloadable white paper

Anti-marketing: the antidote for a dead marketing game

Harness the Power of Youth in Marketing

B2Breakthrough: Leveraging influencers in UNCONVENTIONAL marketing spaces

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