From Concept to Screen: The Art of Creative Direction That Captures Attention

Introduction Every great production starts with a spark, an idea scribbled on a napkin or pitched in a boardroom. But how does the process begin, transforming that initial thought into something that makes people stop scrolling, lean in, and actually watch? It’s the marriage of creative direction and technical know-how, wh...

Will AI Replace Your Job? Here’s What the Data Shows

Remember when machines replaced muscle? Now they’re coming for your mind. That sounds dramatic, but it’s the truth. From entry-level admin tasks to creative concepting, AI is creeping into every corner of the workplace. And for many people, it’s triggering the same question: Will I still have a job in five years? Let’s talk abou...

creative collage of team working together

How DarkMatter Powers Corporate Marketing in South Africa

In today’s fast-paced digital landscape, South African corporates and multinationals face the challenge of delivering impactful marketing strategies that resonate with diverse audiences. Enter DarkMatter, a Johannesburg-based agency that combines creative innovation with measurable outcomes, living up to its mantra:&n...

Master simple, efficient b2b marketing methods with darkmatter’s free downloadable white paper

DarkMatter has published its first exclusive white paper, featuring seven thought-provoking and insightful articles on the art of B2B marketing, entitled From Traditional to Trend-setting: Modern Strategies for an Ever-evolving B2B Marketing Mix. We all understand how important it is to remain ahead of developing marketing trend...

Anti-marketing: the antidote for a dead marketing game

We need to pause and ask ourselves, “What has marketing become in 2024?” With shillbots, automation, droves of ‘experts’ pegging off PDFs to unknowing victims online to make more money, and a lot of promises that have gone missing in the plethora of slamming content, we are all left feeling a little bit e...

Harness the Power of Youth in Marketing

The younger generation stands out as a force to be reckoned with when it comes to creating creative marketing strategies. They bring fresh perspectives, an unwavering energy and a high level of digital fluency that organically helps brands connect with younger consumers.

B2Breakthrough: Leveraging influencers in UNCONVENTIONAL marketing spaces

Have you ever considered that the key element missing from your B2B marketing strategy might be an influencer? It may still seem odd to connect this B2C tactic with business communications, but in today’s digitally-inclined landscape, it is becoming more essential than ever.

Mastering Meme Marketing: Strategies for Brands

What do a famous evolutionary theorist, a footwear brand, two billion dollar movie productions from 2023 and your social media feed all have in common?
Memes!
If you want to learn how……read this article.