DarkMatter Creative Communications Content Creation Blog

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Lessons learnt from 100 creative workshops

Let me take you behind the scenes of what 100 workshops with CEOs, CMOs, and Brand Managers have taught me, and why this might just change the way you play the ‘advertising board game.’ Spoiler: it’s not just about clever ideas. It’s about listening, co-creating, and turning a business into a brand, because, yes, there […...

A framework for creativity

“Make this more creative”, “I want something more creative”, “We need to find a creative solution to this”… If you work in the creative space, then you have probably heard a variation of these at multiple points in your career. Creativity, by definition, is the ability to generate new, original, and valuable id...

Designing Imperfection: Embracing Authenticity Through Flawed Visuals

At the height of 21st century media, perfection was at the centre of everything we created and shared. Models were photoshopped to the near edge of flawlessness, removing all blemishes and signs of humanity. We worshipped ideals that were completely unattainable to any regular person. Lifestyles were depicted as picturesque and ...

Master simple, efficient b2b marketing methods with darkmatter’s free downloadable white paper

DarkMatter has published its first exclusive white paper, featuring seven thought-provoking and insightful articles on the art of B2B marketing, entitled From Traditional to Trend-setting: Modern Strategies for an Ever-evolving B2B Marketing Mix. We all understand how important it is to remain ahead of developing marketing trend...

Lights, Camera, Action: The Role of Production in Marketing

In today’s world, the core elements of successful marketing messaging strategies are; visuals, storytelling, and engagement – in line with the classic old Hollywood saying: lights, camera, action!

Employee Advocacy: Turning Your Team into Brand Ambassadors

Transform Your Team into Unstoppable Brand Champions: The Ultimate Guide to Harnessing the Power of Employee Advocacy!

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Break the Scroll Cycle: Beat Content Fatigue & Maintain Engagement

Prepare for an Epic Odyssey into the Universe of Brand Growth! Inbound Marketing – The Key to Expanding Your Brand’s Horizons. 🚀

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DarkMatter Public Relations

Creative Communications Agency DarkMatter Opens Public Relations Division.

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Navigating the Future: Content Creation Trends of 2024

Dive into the AI Revolution, Authenticity Unleashed, Micro-Influencers’ Charm, and More! Your Content Journey Awaits—Don’t Miss the Show of the Year! ✨

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