Objective

rAge Events Expo enlisted DarkMatter to enhance its 2023 annual event through a fully integrated digital strategy. Our role spanned pre-event marketing, real-time event coverage, and post-event engagement.

Key objectives included:
  • Driving ticket sales via social media marketing and content creation.
  • Providing live coverage  through photography, videography, and active social media engagement.
  • Generating post-event content to sustain engagement and support future marketing efforts.

The goal was to craft compelling content that resonated with gaming and lifestyle audiences, ensuring high relevance scores and maximising ticket sales. Real-time event coverage played a crucial role in building anticipation and attracting additional interest while the event was live.
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Services Rendered: Social Media Community Management, Content Creation, Video Production, Stills Photography

Strategy

To align with the event’s objectives, DarkMatter developed a three-phase content strategy, ensuring consistent engagement before, during, and after the event.

  1. Pre-Event Hype:
    • Designed static and dynamic social media assets to drive ticket sales.
    • Developed promotional content tailored to build anticipation and encourage early engagement.
  2. Live Event Coverage:
    • Captured authentic, immersive moments through candid photography and on-the-ground videography.
    • Produced interview-style content with attendees, exhibitors, and influencers to enhance inclusivity.
    • Created "happy snaps" spontaneous, in-the-moment photography showcasing the vibrant energy of the event.
  3. Post-Event Engagement:
    • Delivered a highlights reel and photo content, allowing attendees to relive the experience.
    • Provided content assets for future marketing efforts, ensuring longevity in audience engagement.

With a 10-person production team on site, DarkMatter was embedded within the event, capturing the atmosphere in real time and instantly delivering content across social platforms.

Results

The campaign achieved outstanding growth and engagement, significantly amplifying rAge Expo’s digital presence.
  • Facebook audience growth: +233.3%
  • Instagram audience growth: +1,131.5%
  • Facebook engagement increase: +3,289.9%
  • Instagram engagement increase: +828%

By merging strategic content creation with real-time engagement, DarkMatter helped rAge Expo cut through the digital noise, boost attendance, and leave a lasting impact on the gaming and lifestyle community

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