The younger generation stands out as a force to be reckoned with when it comes to creating creative marketing strategies. They bring fresh perspectives, an unwavering energy and a high level of digital fluency that organically helps brands connect with younger consumers.
Have you ever considered that the key element missing from your B2B marketing strategy might be an influencer? It may still seem odd to connect this B2C tactic with business communications, but in today’s digitally-inclined landscape, it is becoming more essential than ever.