The Creative Workshop was inspired by a strong desire to enhance our performance. After encountering several pitches where our strategy needed refinement due to gaps in information and insights, we became aware of the improvements that were required. Driven by this realisation, we embarked on a journey to create a collaborative process that would guarantee the client and agency kick off with a shared understanding of the creative vision, thus eliminating any room for assumptions.
Since 2019, we have successfully conducted over 80 workshops for clients across various industries and countries. This service fosters a structured understanding and establishes enduring relationships based on the Strategic Brand Document created after the workshop.
Our promise to you is that DarkMatter will help shift your brand’s identity, re-engineer your marketing strategy and redefine your message to invoke action from your consumers.
Creative Workshop SERVICES
“The essence of strategy is choosing what not to do.”
– Michael E. Porter
right creative focus for your brand's needs
- Branding & CI Focus: Choose this option when you need a new logo, tagline, visual identity and set of brand rules to live by.
- Campaign & Ideation Focus: Perfect for the brand looking to build out awareness and make some creative content that will get your consumers curious.
- Strategy & Positioning Focus: This is the best option for a brand wanting to understand where it stands in its market and what its blue ocean strategy could be to scale properly.
- Personal Branding Focus: Ready to take the leap and make you the face of your brand? This then the right focus for you to grow and convert followers into buyers.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
– Seth Godin