Creative Workshops

Unlock your brand

The Creative Workshop was inspired by a strong desire to enhance our performance. After encountering several pitches where our strategy needed refinement due to gaps in information and insights, we became aware of the improvements that were required. Driven by this realisation, we embarked on a journey to create a collaborative process that would guarantee the client and agency kick off with a shared understanding of the creative vision, thus eliminating any room for assumptions.

Since 2019, we have successfully conducted over 80 workshops for clients across various industries and countries. This service fosters a structured understanding and establishes enduring relationships based on the Strategic Brand Document created after the workshop.

Our promise to you is that DarkMatter will help shift your brand’s identity, re-engineer your marketing strategy and redefine your message to invoke action from your consumers.

“Products are made in a factory but brands are created in the mind.” – Walter Landor

OUR Creative Workshop SERVICES

At DarkMatter, we offer a range of services to help you get started. Hover over a section to read more about the services we provide.

Creative Rush Hour

Unleash creativity in just 1 hour or 3600 seconds! Overcome challenges, gain fresh perspectives, and fuel your momentum with targeted guidance and innovative solutions. Maximum impact, minimum time.

Consultants: Maximum of 2

Type: In Person

Outcome: 1 Page Snapshot

Creative Sprint

Sprint to success in 2 hours! Dive deep into your creative process, unlock your potential, and generate breakthrough ideas. Focused exploration, rapid results.

Consultants: Maximum of 3

Type: In Person or Virtual

Outcome: 3 Page Strategic Brand Document

Creative Workshop

Unleash collective genius in 3 hours! Engage in different interactive exercises created by DarkMatter. Each designed to unlock hive mind brainstorming, collaboration to foster innovation, teamwork, and actionable ideas that get put into a Strategic Brand Document.

Consultants: Maximum of 4

Type: In Person or Virtual

Outcome: 5-6 Page Strategic Brand Document

Creative Getaway

Escape, immerse, and thrive! Join us for a 2-day, 1-night retreat to tap into your creative potential, foster inspiration, and develop a clear roadmap for success. Serenity, innovation and brand transformation all rolled into one. This also doubles as a team building exercise for your business.

Consultants: Maximum of 5

Type: In Person

Outcome: Strategic Brand Roadmap Deck

Creative Rush Hour

Unleash creativity in just 1 hour or 3600 seconds! Overcome challenges, gain fresh perspectives, and fuel your momentum with targeted guidance and innovative solutions. Maximum impact, minimum time.

Consultants: Maximum of 2

Type: In Person

Outcome: 1 Page Snapshot

Creative Sprint

Sprint to success in 2 hours! Dive deep into your creative process, unlock your potential, and generate breakthrough ideas. Focused exploration, rapid results.

Consultants: Maximum of 3

Type: In Person or Virtual

Outcome: 3 Page Strategic Brand Document

Creative Workshop

Consultants: Maximum of 4

Type: In Person or Virtual

Outcome: 5-6 Page Strategic Brand Document

Creative Getaway

Consultants: Maximum of 5

Type: In Person

Outcome: Strategic Brand Roadmap Deck

“The essence of strategy is choosing what not to do.”

– Michael E. Porter

Choose the right creative focus for your brand's needs

Branding & CI Focus: Choose this option when you need a new logo, tagline, visual identity and set of brand rules to live by.
Campaign & Ideation Focus: Perfect for the brand looking to build out awareness and make some creative content that will get your consumers curious.
Strategy & Positioning Focus: This is the best option for a brand wanting to understand where it stands in its market and what its blue ocean strategy could be to scale properly.
Personal Branding Focus: Ready to take the leap and make you the face of your brand? This then the right focus for you to grow and convert followers into buyers.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

– Seth Godin

1 Pre-Workshop Discovery Session

We conduct an initial meeting to shape the focus and activities for the workshop, optimising session outcomes.

2 Customised Agenda
& Outcomes

We design each Creative Workshop to align with your company’s unique needs and aspirations. The findings from this process inform the strategic agenda for the session.

3 Experienced Marketing Consultant

Our senior creative strategists will conduct sessions lasting from one to three hours, based on your chosen option.

4 Engaging and Stimulating Activities

We employ over 32 distinctive activities to encourage teamwork and generate valuable insights.

5 Strategic Brand Document

Our team will prepare a comprehensive document delineating the direction, objectives, and reasoning behind the proposed marketing activities.

6 Workshop Catering

For in-person workshops, we will provide carefully selected refreshments to help keep the creativity flowing.

What our clients say

Thoroughly enjoyed the Creative Workshop. Angus and his team conducted the Creative Sprint in a fun yet professional manner.

I think the Creative Workshop was very structured. Marketing workshops can sometimes be too creative with little structure. This one had a good balance of both.

I thought the Creative Workshop was very engaging, interesting and really made us take a step back and look at the business.

Useful and engaging, nice format.

An energized exchange - looking forward to the outcome now of course. DarkMatter has created big expectations.

Very insightful and streamlined and focuses all our ideas and thoughts about the brand.

Not only was the experience fun, but valuable in all sorts of ways. Critically, it provided an alternative path towards creative introspection.

Excellent! The Creative Workshop was well thought out, well prepared, engaging, the team was focused, they asked insightful questions, and the passion from DarkMatter's side came through etc. Thanks for the Workshop.

The Dark Matter team are phenomenal and facilitated a really meaningful experience amongst a very senior group of execs. The take out from this session formed the cornerstone of a strong messaging framework.

I really enjoyed the creative sessions with DarkMatter. These sessions allowed me to take a step back and really look at our brands. It gave me the freedom to explore all possibilities.

This was first time I did one of these workshops and I was very impressed. Thoroughly enjoyable and very productive. The DM team structured the activities in a way that got us to think out of the box and this led to some major breakthroughs in terms of how we conceptualize and communicate our company's brand and image.