Branding

There are no shortcuts to cultivating a strong brand. It takes time, patience and an unrivaled thirst to produce quality on every touch point. We draw you closer to brand salience.

Production

Photo, Video, 2D and 3D Animations. Every operator in our business doubles as an artist in their spare time, guaranteeing creative always comes first in execution.

Digital

Owned, earned and paid digital marketing strategies help your business reach your goals and ultimately improve your brand equity with succinct messaging that cuts through the noise.

Public relations

DarkMatter approaches PR through a strategic lens, informed by environmental and business trends as well as brand positioning. This information helps to define everything from our audiences, to our media and influencer partnerships to ensure you get the best out of your campaigns and retainers at every step.

Creative workshop

The Creative Workshop was inspired by a strong desire to enhance our performance. After encountering several pitches where our strategy needed refinement due to gaps in information and insights, we became aware of the improvements that were required.

Driven by this realisation, we embarked on a journey to create a collaborative process that would guarantee the client and agency kick off with a shared understanding of the creative vision, thus eliminating any room for assumptions.

Employee experience marketing

EXM, or Employee Experience Marketing, is all about showcasing the heart and soul of your organisation. Through a mixed medium approach, we capture your company’s story through the lens of your teams, business units, and everyday culture.

Website Development

We tailor websites to your needs, making them visually stunning, SEO optimised, and highly functional. Our 360° development approach ensures the best user experience. From brochure sites to e-commerce, we have the expertise to help your business succeed online.

Design

Our vibrant inhouse design team delivers campaign artwork, illustration and graphic design assets while prioritising your brand’s identity and equity across all platforms. Industry trends are tapped into to all the way to ensure your content stands out.

MASTERING THE SOCIAL MEDIA LANDSCAPE

At DarkMatter, we create impactful social media and influencer campaigns designed to captivate your audience.

We offer seamless end-to-end services, from strategy and production to community management and reporting, fully integrated into your SLAs.

By collaborating across Design, Production, and Client Services, we combine emerging trends with your brand’s tone and strategy to deliver creative, results-driven campaigns.

SUSTAINABILITY MARKETING

Is your company actively engaging in and promoting its sustainability initiatives? DarkMatter boasts a team of sustainability experts dedicated to aligning your strategy and outputs with best practices, enabling you to showcase your sustainability efforts effectively. Let us assist you in managing your company's triple-bottom-line—people, planet, and profit—while keeping stakeholders informed and engaged.

Production

Photo, Video, 2D and 3D Animations. Every operator in our business doubles as an artist in their spare time, guaranteeing creative always comes first in execution.

Television Commercials (TVCs)

Creating television commercials (TVCs) is one of DarkMatter’s primary passions. As a cornerstone of our service offerings, we approach TVC production with seamless integration from our in-house team.

The process begins with ideation and creative strategy, ensuring that your vision is not only captured, but delivered with results-driven impact from the outset.

Our team oversees the production journey from direction to videography, editing, grading, animation, and final mix. This hands-on approach guarantees a cohesive vision and high-quality output that consistently delivers exceptional results.

Digital

Owned, earned and paid digital marketing strategies help your business reach your goals and ultimately improve your brand equity with succinct messaging that cuts through the noise.

Public relations

Website Development

Design

Integrated Marketing

At DarkMatter, we understand that marketing disciplines do not operate in isolation. Our expertise lies in developing strategic approaches that integrate multiple channels and tactics to create cohesive and seamless communication plans.

This is the essence of Integrated Marketing Campaigns. By leveraging our diverse in-house strengths and resources, we excel in delivering comprehensive solutions that unify your messaging across all relevant channels. Maximise the impact of your communications with a strategically integrated campaign.

MASTERING THE SOCIAL MEDIA LANDSCAPE

SUSTAINABILITY MARKETING

Employee experience marketing

Creative workshop

IoT.nxt

Netflix sa

Rage

View case studies

Efficient Creativity

Develop

This is where we go from ideation to execution. Turning our creative ideas into tangible digital assets that your audience will see and engage with.

Distribute

We take all the assets and activate your network. We post organically across your digital channels, as well as place paid media budget behind it to get the right audience to engage with our call-to-action.

Optimise

We constantly check in with your campaigns to see how each piece is doing with the specified audience. This iterative process is done daily making sure your ads and content are best optimised on the selected platform.

Sandton Studio

With a full-service photo and video studio in the heart of Sandton, we can turn ideas into content immediately.

Book in your session for your corporate headshots, lifestyle and product shoots, talking head interviews or your next digital video commercial at Sandton Studio.

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Frequently asked questions

Digital marketing is the use of digital channels to promote products or services. This includes search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.

SEO stands for Search Engine Optimisation and is the process of optimising a website to rank higher in search engine results pages (SERPs) for specific keywords and phrases.

PPC Advertising is a type of online advertising where advertisers pay each time a user clicks on one of their ads. These ads are typically displayed on search engine results pages (SERPs) or on websites that participate in advertising programs.

SERP stands for Search Engine Results Page and refers to the page that is displayed after a user enters a search query into a search engine such as Google. It displays a list of relevant websites and other content related to the search query.

Rich results are enhanced search results that provide additional information beyond the standard text snippet. They often include features like images, ratings, reviews, and other structured data, making them more visually appealing and informative to users. These results can appear in various formats, such as in SERPs or on specific platforms like Google's Knowledge Graph.

SEO (Search Engine Optimisation) focuses on optimising a website to improve its visibility and ranking in organic (unpaid) search engine results. This involves techniques like keyword optimisation, content creation, and improving website structure and user experience.

SEM (Search Engine Marketing), on the other hand, involves paid advertising strategies to increase a website's visibility in search engine results pages (SERPs). It includes activities like PPC (Pay-Per-Click) advertising, where advertisers pay each time a user clicks on their ad, and other paid search marketing tactics.

Local SEO is the process of optimising a website or digital marketing campaign for local search results. It involves optimising for location-specific keywords, creating local business listings, and building local citations.

An email open rate is the percentage of recipients who open an email that was sent as part of an email marketing campaign. Open rates can be used to measure the effectiveness of email subject lines and content.

A SERP feature is a special result that appears in the search engine results page (SERP) in addition to the organic search results. Examples of SERP features include featured snippets, knowledge panels, and local packs.

Customer lifetime value is the total amount of money that a customer is expected to spend on a business’s products or services over the course of their relationship. Customer lifetime value is an important metric in digital marketing because it can help to guide customer acquisition and retention strategies.

Pay-per-click advertising is a form of online advertising where advertisers pay each time a user clicks on one of their ads. PPC advertising can be used to drive traffic to a website or to generate leads and sales.

There is no quick fix to getting your website to the top of Google, but there are several things you can do to improve your chances. Here are a few tips:

Identify your target keywords. The first step is to identify the keywords that your target audience is using to search for your products or services. Once you know your target keywords, you can start to optimise your website for them.
Optimise your website content. When you’re optimising your website content, make sure to use your target keywords throughout your text. You should also use headings, subheadings, and lists to make your content easy to read and scan.
Get backlinks from other websites. Backlinks are links from other websites to your website. They’re a signal to Google that your website is popular and authoritative. You can get backlinks by guest blogging, participating in forums, and submitting your website to directories.
Create high-quality content. Google loves fresh, high-quality content. Make sure you’re regularly adding new content to your website to keep your rankings high.
Be patient. It takes time to rank well in Google. Don’t expect to see results overnight. Just keep at it and you’ll eventually see your website start to climb the rankings.

Here are some additional tips that can help you improve your website’s ranking in Google:

Use relevant keywords in your website’s title tag and meta descriptions.
Make sure your website is mobile-friendly.
Keep your website’s content up-to-date.
Use social media to promote your website.
Submit your website to search engines.