HellermannTyton approached us to develop solution-focused communication strategies tailored to each industry vertical. They wanted to cement the brand’s position as market leaders in connectivity solutions, as well as be able to lean on this position for the following 6 months. It was important to the client to create a ‘bottom up’ sales pull for consumers of HellermannTyton products through their distribution networks.
The ‘product’ is an essential component of HellermannTyton’s business model. In the marketing strategy, we wanted to show this from both a granular point of view and a far broader POV, showcasing exactly how and where HellermannTyton products are being used. The previous communications had been industry-focused and didn’t break down the ‘what, how and why’ of the company, missing out on the important end consumer.
The execution was simple, yet highly effective. We created a wide series of social media posts showing the various locations and industries where the company’s products feature. We wrote a straight forward line of copy – HellermannTyton - We are Here, We are There, We are Everywhere, strategically placed with an arrow pointing to where HellermannTyton is used. The design was slick, with striking photography. The consumer could immediately understand the intricacies of the product and how it impacts daily life.
The series of 10 carousels as well as additional single posts ran organically across:
The campaign stood out and drew attention from global branches of HellermannTyton. They were so impressed with it that they asked to repeat it in additional English-speaking territories.
The Here, There and Everywhere campaign had an organic social media reach in excess of 314,251.
Paid Media Results