Biz-bosses know that being a square won't get them anywhere in today's world!
To score big with their target audience, they need to get creative with their marketing game. And, gamification is the secret weapon they wield to reach an even wider squad of customers!
We look at gamification as well as why it’s become such a powerful marketing strategy.
One of the main benefits of gamification is that it raises brand awareness, boosts engagement and sales as well as draws in customers.
This is due to the fact that it creates a fun and dynamic atmosphere for your target audience to engage with through strategies such contests, micro-moments, leaderboards and so forth.
Certain companies opt to take advantage of the popularity surrounding mobile games by strategically positioning advertisements within them to raise awareness about their brand or service.
Another way of going about implementing gamification within your marketing strategy would be to create your own unique way to engage your audience with game type play that directly links to your brand.
Either way, gamification is an excellent way to connect with your audience.
So what IS gamification?
Put simply, gamification is the art of incorporating the elements that make a video game extremely addictive into your marketing campaign in order to encourage your audience to engage with your brand.
For example, apps such as Duolingo use gamification to make learning more fun and to drive engagement as people are more likely to engage with a language learning app.
As you can see, there are different levels and games within the levels that the customer engages with throughout the learning process.
This is a direct example of how gamification can be used to drive engagement and sales in marketing.
The psychology behind gamification
The current craze surrounding the use of gamification stems from its capacity to enhance and raise user engagement. This is done through the adding of a gamification layer to your app or web platform.
Using components of gamification appeals to users' innate need for self-motivation, rivalry, rewards and social status. This therefore drives engagement and encourages more and more potential customers to engage with your brand.
It is also a well known fact that consumers love freebies, especially in the form of prizes, and ultimately they take pleasure in interacting with people or games on social media and earning points or other game related rewards.
By making your content or message fun and engaging is a guaranteed way to create a memorable brand experience for the consumer.
Companies can make use of a digital marketing agency in order to employ a variety of gamification tactics, technologies and approaches to market their products, increase brand awareness and develop customer loyalty.
Studies show that young professionals who have grown up playing video games have an affinity for action-packed or gratifying games that generate a sense of accomplishment within the user.
Positive interactions such as these have a long-term impact on user behavior as every person has sentiments, wants, needs, insecurities, opinions and motivations for either doing or not doing certain things.
Gamified marketing strategies are centered around a human-focused design that directly optimizes for these feelings and through incentives and engagements, persuades the user to complete specific tasks.
Ultimately this strategy can help with not only gamified marketing but also mental health and a variety of other areas as well.
Since gamification is essentially a human-focused design, one must ensure that every design component is optimized for human elements whilst striving to construct a successfully gamified system.
The best way to accomplish this is by understanding human psychology, the more you understand the people within your target audience, the more you can discover new and innovative ways to keep them engaged and interested in what you have to say and offer.
Gamification is a guaranteed way to get your brand noticed and remembered.
If you’d like to know more about gamification and the ways in which you can keep your audience engaged… Contact us and let us gamify your digital offer.