DarkMatter embarked on a mission to revitalise the campaign’s visual aesthetic, messaging, and targeting strategies to ensure a minimum of 300 prospective submissions for consideration by the Netflix production team.

Using humour, candid video interviews, puns, and compelling call-to- actions, we crafted a campaign tailored to attract the precise profile sought by Netflix for the show.

Careful selection of key platforms, coupled with content and messaging customized to each platform, proved instrumental in surpassing expectations for submission numbers. The campaign's resounding success prompted the client to extend our partnership, resulting in four additional campaign runs beyond the initial launch.

Key metrics from this campaign:

• Impressions: 13,697,203
• Engagement: 687,359
• Link Clicks: 80,023
• Total Submissions: 663
• Shortlisted Couples: 14

These impressive figures underscore the campaign's effectiveness in reaching a wide audience and driving engagement.