Objective

HellermannTyton, an international pioneer in the manufacturing of high-quality products designed for connecting, fastening, protecting, and identifying electrical cables, has maintained its position as a market leader. Since its inception in 1935, the company has steadily expanded its global footprint, now operating in 40 countries and employing over 5,400 skilled professionals.

HellermannTyton approached us to develop solution-focused communication strategies tailored to each industry vertical. They wanted to cement the brand’s position as market leaders in connectivity solutions, as well as be able to lean on this position for the following 6 months. It was important to the client to create a ‘bottom up’ sales pull for consumers of HellermannTyton products through their distribution networks.

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Design, Production, Social Media Management

Strategy

The ‘product’ is an essential component of HellermannTyton’s business model. In the marketing strategy, we wanted to show this from both a granular point of view and a far broader POV, showcasing exactly how and where HellermannTyton products are being used. The previous communications had been industry-focused and didn’t break down the ‘what, how and why’ of the company, missing out on the important end consumer.

The execution was simple, yet highly effective. We created a wide series of social media posts showing the various locations and industries where the company’s products feature. We wrote a straight forward line of copy – HellermannTyton - We are Here, We are There, We are Everywhere, strategically placed with an arrow pointing to where HellermannTyton is used. The design was slick, with striking photography. The consumer could immediately understand the intricacies of the product and how it impacts daily life.

The series of 10 carousels as well as additional single posts ran organically across:
  • LinkedIn
  • Instagram and
  • Facebook, where the client has significant followings.

Results

The campaign stood out and drew attention from global branches of HellermannTyton. They were so impressed with it that they asked to repeat it in additional English-speaking territories.
The Here, There and Everywhere campaign had an organic social media reach in excess of 314 251.

Paid Media Results
  • Meta Reach: 16 316 057. Meta Link Clicks: 70 400
  • LinkedIn Reach: 130 220. LinkedIn Links Clicks: 10 017. LinkedIn New Followers: 1 113
  • Total Spend: R114 000.0
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