The campaign page experienced a significant uptick in impressions and new followers, reaching a total of 90,385 impressions and acquiring 463 new followers within a single month.
Analysing the campaign’s performance during this period revealed impressive metrics:
Videos consistently garnered between 9,000 and 11,000 views within days of posting.
Instagram saw a notable increase in reach and engagement, up by 54.5% and 68.8% respectively compared to the previous 90 days. Story reach and engagement surged by 25.8% and an astonishing 286.2% respectively, compared to the preceding 90 days. Both Instagram and Facebook followers exceeded industry norms by 15.4K and 11.2K respectively.
By focusing exclusively on social media channels, the campaign successfully amplified awareness and fostered a deeper, more personal connection with Saxon. Consequently, there was a noticeable uptick in bookings for the Restaurant and Spa, enabling more individuals to partake in the Saxon’s promise of exceptional hospitality and luxury experiences.