DarkMatter developed a visual positioning that would become the benchmark for the companies marketing, encapsulating what sets Saxon apart as one of the world’s finest boutique hotels. For Saxon, this philosophy of meticulous attention to every element defines their excellence. Our visual approach embraced this by aligning with the core message: every small detail is deliberate and thoughtfully curated by the brand.
With this overarching message as the foundation, hub messaging content is developed monthly, consistently aligned with the central theme. The services provided include a comprehensive mix of still photography, video production, animation, graphic design, copywriting, social media management, and ad hoc paid media management, ensuring a cohesive and impactful brand presence.
Throughout the ongoing retainer, DarkMatter not only delivers consistent flow work for the main Saxon Hotel branch, but has also enjoys working with a range of high-profile projects for the Saxon Collective—a group of premium hospitality ventures.
These projects include:
As the client's businesses evolve and grow in the hospitality realm, synergy between client and agency strengthens, fostering a solid foundation for continued growth and collaboration.
During the timeframe that Saxon Hotel, Villas & Spa has been on retainer with DarkMatter, the social media statistics have grown exponentially, and continue to rise.
