rAge Events Expo required DarkMatter to assist with:
We created a myriad of content in order to serve the three campaign objectives:
Pre-event hype content to push sales, this was in the form of both static and dynamic media artwork.
During-event content that made the event real, raw, inclusive and engaging: this was candid camera, interview-style pieces as well as “happy snaps” (catching people in the moment)
Post-event content that allowed those who did attend to relive the experience, as well as serve future marketing activities: this was done with a team of 10 production crew members roaming the live event and capturing moments in real time
Facebook audience grew by 233.3% over the course of running the campaign.
Instagram audience grew by 1 131.5% over the course of running the campaign.
Facebook engagement rates grew by 3 289.9% over the course of running the campaign.
Instagram engagement rates grew by 828% over the course of running the campaign.