rAge Expo

The Problem

rAge Events Expo required DarkMatter to assist with:

Pre-event ticket sales using social media marketing & content creation
During-event coverage of the event: photo, video, social media
Post-event social media marketing

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Industry Event & Entertainment

Rendered Services Marketing, Production, Social Media

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Objective

Create relevant content that cuts through the clutter, to drive high relevance scores, and ensure that the campaigns convert sales for the attendance of the event.
Cover the event, building excitement and hype to launch content in real-time on socials, so that attendees could engage and we could pull more people to the event.

Process

We created a myriad of content in order to serve the three campaign objectives:

Pre-event hype content to push sales, this was in the form of both static and dynamic media artwork.
During-event content that made the event real, raw, inclusive and engaging: this was candid camera, interview-style pieces as well as “happy snaps” (catching people in the moment)
Post-event content that allowed those who did attend to relive the experience, as well as serve future marketing activities: this was done with a team of 10 production crew members roaming the live event and capturing moments in real time

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Results

Audience Growth

Facebook audience grew by 233.3% over the course of running the campaign.
Instagram audience grew by 1 131.5% over the course of running the campaign.

Engagement

Facebook engagement rates grew by 3 289.9% over the course of running the campaign.
Instagram engagement rates grew by 828% over the course of running the campaign.

rAge Expo

The Problem

Objective

Process

Results

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