EOH Group asked DarkMatter to help construct a creative concept that would showcase their work.
The campaign needed a strong message and a golden thread that could interlike every piece of EOH work no matter the difference. Through creative workshops, sprints sessions, regular meetings, we (agency + client), collaborated to create: YOU IMAGINE. WE SOLVE.
This strapline encapsulated the working relationship between EOH Group companies and the clients they serve.
DarkMatter wrote an original script that showed EOH’s ideas turning into a reality, anchoring the clients’ mission as the forerunner of each micro-story. The trailer script became a mantra of truth – a guiding light for every EOH employee whose responsibility and passion was – and is – to solve
The DarkMatter production team travelled around South Africa, conducting interviews with C-suite level decision makers and senior project managers from EOH subsidiaries. Prompting them with emotive questions, exploring how their technological solutions have impacted South Africa and the World.
Along with the interviews, additional campaign content was created. Amongst this content, were unique “impact” animations that created a concise and understandable visual representation of each case study’s results.
The campaign page saw an average view time of 3 minutes and 2 seconds (3:02), which was a 184% increase from the average duration spent on EOH’s website.
The campaign was featured on Business Day Live, News24, The Daily Maverick and TechCentral.