Home » AI News Round-up: Coca Cola,  Apple, Adobe, and More

AI News Round-up: Coca Cola,  Apple, Adobe, and More

AI News Round-up- Coca Cola, Apple, Adobe, and More

Exciting updates from industry giants like Apple and Adobe have the technology and artificial intelligence world buzzing with anticipation.. In this comprehensive article, we delve into the highlights of these updates, including the latest features of the iPhone and Adobe’s groundbreaking AI enhancements. Additionally, we’ll explore how Coca-Cola co-created a drink with AI. Join us as we navigate the ever-evolving landscape of tech and AI.

Apple’s Future iPhone Features

Apple recently hosted its highly-anticipated annual event, unveiling a slew of exciting updates across its product lineup. Among these announcements, the enhancements to iPhones caught the spotlight. While some may view these updates as incremental, there are notable features worth exploring.

One standout feature is the iPhone 15 Pro’s ability to film in 3D, ushering in new possibilities for capturing and reliving moments like never before. Imagine immersing yourself in a spatial video of your family’s beach vacation—it’s now possible!

Moreover, Apple introduced advanced camera features, such as post-production depth-of-field adjustments, offering users greater control over their photos. While these enhancements are impressive, some argue that they may not represent a groundbreaking leap from the previous iPhone generation.

Adobe’s Content Creation Revolution

Adobe has also been making waves with a plethora of AI-powered features integrated into its creative suite. For instance, Adobe Premiere now boasts a speech enhancer capable of cleaning up noisy audio, making it a game-changer for content creators grappling with less-than-perfect sound quality.

In the realm of video editing, Premiere has become more user-friendly with text-based editing, allowing quick identification and removal of filler words like “um” and “uh.” Video editing can now be done directly by deleting words from transcripts, ensuring seamless synchronisation with video content.

Adobe After Effects has introduced the ability to edit 3D models directly within the software, eliminating the need for third-party tools. Additionally, an AI-powered rotobrush simplifies background removal, facilitating the creation of green screen effects.

The best part? These features are already available to Adobe Creative Cloud users through the beta versions of Premiere Pro and After Effects. Adobe’s commitment to pushing the boundaries of content creation is evident.

Stable Audio: AI-Generated Soundscapes

Stable Audio is an AI tool designed for generating instrumental songs and sound effects based on text prompts. While it may not provide full-fledged songs with lyrics, it offers a quick way to create background music and audio for various projects. However, during its initial launch, the platform experienced high traffic, leading to occasional delays in generating audio.

Meta’s Quest for AI Dominance

Meta, formerly known as Facebook, is reportedly working on a more powerful AI system, potentially surpassing OpenAI’s GPT-4. This development signals an ongoing competition in the AI field, with major players vying for supremacy.

Character AI: Unique Personalities for interaction

Character AI is gaining momentum in the AI world, offering a distinct use case compared to ChatGPT. While ChatGPT focuses on natural language understanding and generation, Character AI specialises in creating characters with unique personalities. Users can interact with characters based on real or fictional figures, making it a popular choice among younger generations for entertainment purposes.

AI-Powered Coke: A Tasty Experiment

Coca-Cola has dipped its toes into the world of AI, introducing the limited edition “Why 3000” Coke Zero. AI played a role in crafting the flavour and designing the cans imagery. The outcome is a distinctive taste that combines the well-known Coke Zero flavour with subtle fruity notes, providing a fresh and intriguing option for Coke enthusiasts.


The AI landscape is vibrant and dynamic, with AI innovations continuing to shape various aspects of our lives. From entertainment with Character AI to enhancing e-commerce with AI tools, AI is becoming increasingly integrated into our daily experiences. Stay tuned for more exciting AI news in the coming weeks.

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